{"title":"Products","description":null,"products":[{"product_id":"the-manager-and-label","title":"The Manager \u0026 Label","description":"\u003cp\u003e\u003cstrong\u003eLooking after other people’s releases as well as your own?\u003c\/strong\u003e The release information lives in a group chat, the metadata gets typed at midnight, and the moment you're doing this for more than one artist the notes-app approach stops being charming.\u003c\/p\u003e\n\u003ch3\u003eWhat you're buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas.\u003c\/strong\u003e Change one number and the rest answers back.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eA worked example, filled in end to end.\u003c\/strong\u003e You see how a real campaign runs before you touch a cell, so you never start from a blank page. \u003ca href=\"https:\/\/go.incahoots.fyi\/preview\/complete\"\u003eClick through it here\u003c\/a\u003e before you buy; it opens view-only.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne purchase covers you and your team.\u003c\/strong\u003e Copy it per campaign and per artist.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\u003ch3\u003eThe seven release-ops tabs you don't get in The Artist\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLabel Roster.\u003c\/strong\u003e One list the whole team reads from.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelease Catalogue.\u003c\/strong\u003e Everything else keys off this.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrack Metadata.\u003c\/strong\u003e Writer splits, ISRC and AI disclosure. A misspelled artist name splits a streaming profile; this is where that never happens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelease Assets.\u003c\/strong\u003e What exists, what's missing, who's making it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistributor One-Pager.\u003c\/strong\u003e Type a catalogue number and the top half fills itself. Export it and the distributor has what it asked for, weeks early.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelease Registrations.\u003c\/strong\u003e Six ticks per release: ISRC, PRO, distributor, The MLC, SoundExchange, copyright. Blank boxes there are usually royalties accruing to nobody.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLabel P\u0026amp;L.\u003c\/strong\u003e Every artist on the roster, twelve months each, and the label's own bottom line once they're added up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eThe planning spine, plus the money at project level, meaning per-show economics, streaming and ad maths rather than your books: a One-Page Plan that sets the campaign, a 12-Month Planner, the Content Planner with A-B-C storylines, an Ad Budget with floors and a per-city calculator, the Calculators, a Pitch Tracker with lead times, the Gig P\u0026amp;L, the Grants pathway, a Fan Funnel, and Decision Guides that hand back a verdict once you feed them your numbers.\u003c\/p\u003e\u003cp\u003eThe step up from The Artist buys those seven tabs and nothing else; everything under them is the same file. This is also the manager and label edition, with the roster layer built in.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eWorth it the moment you're handling releases for anyone other than yourself. If it's only your own music, save the difference and take The Artist. If you also program, book or route live, The Lot has the live files too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlready have a distributor and a calendar?\u003c\/strong\u003e Then this takes over the two things that live in a chat thread: the release facts everyone keeps asking you to re-send, and the one-pager every partner wants, which builds itself from a catalogue number. It leaves your calendar and your books alone; those aren't what it's for.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every file comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eI only manage one artist. Still worth it?\u003c\/strong\u003e\u003cbr\u003eYes, the release-ops tabs earn their keep at one artist; a misspelled name or a missing ISRC costs the same whether you look after one act or ten. If it's only your own music, save the difference and take The Artist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a Google account?\u003c\/strong\u003e\u003cbr\u003eFor Google Sheets, yes, and a free one does it. If you'd rather use Excel or Numbers, download the folder from your downloads page and open the file there.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eI'm not in Australia. Does it work in my currency?\u003c\/strong\u003e\u003cbr\u003eYes. Every dollar figure is a cell you can change, and the market packs cover the US, UK, Canada, Europe, New Zealand and Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan my band or team share it?\u003c\/strong\u003e\u003cbr\u003eYes. One purchase covers you and your team, so copy it for each campaign and each artist.\u003c\/p\u003e\n\u003cp\u003eI'm Caitlin :) In Cahoots is my marketing practice for festivals, venues, labels and independent artists, these files are that work written down so you can run it yourself, and the hover notes on every tab say what I'd say if we were on a call.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Digital","offer_id":43869208805479,"sku":"INC-WB-COMPLETE","price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/the-manager-and-label-cover-fyi-2026-10-07.png?v=1791321128"},{"product_id":"artist-marketing-workbook","title":"The Artist","description":"\u003cp\u003e\u003cstrong\u003ePutting your own records out, with nobody to hand the boring half to?\u003c\/strong\u003e You're the manager, the publicist and the ad buyer, and right now the whole operation lives in your head or across fifteen tabs, which works until the week it doesn't.\u003c\/p\u003e\n\u003ch3\u003eWhat you're buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas.\u003c\/strong\u003e Change one number and the rest answers back.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eA worked example, filled in end to end.\u003c\/strong\u003e You see how a real campaign runs before you touch a cell, so you never start from a blank page. \u003ca href=\"https:\/\/go.incahoots.fyi\/preview\/artist\"\u003eClick through it here\u003c\/a\u003e before you buy; it opens view-only.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne purchase covers you and your team.\u003c\/strong\u003e Copy it per campaign and per artist.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get, one file\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe One-Page Plan.\u003c\/strong\u003e Goal, timeline, audience and the campaign phases on a single page. Fill it in before you build a calendar or write a caption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Content Planner.\u003c\/strong\u003e Posts planned before the campaign starts, with the caption structures written out so you copy the shape and write the words.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Fan Funnel.\u003c\/strong\u003e Attention you rent from the feed, an audience you own, and the target for moving people from one to the other.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Gig P\u0026amp;L.\u003c\/strong\u003e What a show paid once the guarantee, the door split and the costs are in.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eThe planning and money spine: a One-Page Plan that sets the campaign, a 12-Month Planner, the Content Planner with A-B-C storylines, an Ad Budget with floors and a per-city calculator, the Calculators, a Pitch Tracker with lead times, the Gig P\u0026amp;L, the Grants pathway, a Fan Funnel, and Decision Guides that hand back a verdict once you feed them your numbers.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eYou'll want at least one release or show on the horizon to fill it in. Under about 500 monthly listeners with no warm list, the file says so and tells you where to put your effort instead: heavy on the Content Planner and the Pitch Tracker, light on paid ads. If you're releasing for other artists as well as your own, The Manager \u0026amp; Label is the one you want. If you're programming a room or routing a tour, that's the Venue, Festival \u0026amp; Tour set.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every file comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eI've not released anything yet. Too early?\u003c\/strong\u003e\u003cbr\u003eProbably, and you'd know by the second tab. Come back when a release or a show is booked; the file assumes something to point at.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a Google account?\u003c\/strong\u003e\u003cbr\u003eFor Google Sheets, yes, and a free one does it. If you'd rather use Excel or Numbers, download the folder from your downloads page and open the file there.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eI'm not in Australia. Does it work in my currency?\u003c\/strong\u003e\u003cbr\u003eYes. Every dollar figure is a cell you can change, and the market packs cover the US, UK, Canada, Europe, New Zealand and Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan my band or team share it?\u003c\/strong\u003e\u003cbr\u003eYes. One purchase covers you and your team, so copy it for each campaign and each artist.\u003c\/p\u003e\n\u003cp\u003eI'm Caitlin :) In Cahoots is my marketing practice for festivals, venues, labels and independent artists, these files are that work written down so you can run it yourself, and the hover notes on every tab say what I'd say if we were on a call.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Digital","offer_id":43869208871015,"sku":"INC-WB-ARTIST","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/artist-marketing-workbook-cover-fyi-2026-10-07.png?v=1791321122"},{"product_id":"the-money-tools","title":"The Music Maths","description":"\u003cp\u003e\u003cstrong\u003eThe maths before you spend.\u003c\/strong\u003e One file that judges your numbers back, and if the numbers don't work, it says so before it puts you in the red.\u003c\/p\u003e\n\u003ch3\u003eWhat you're buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas.\u003c\/strong\u003e Change one number and the rest answers back.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSample numbers already in every tool.\u003c\/strong\u003e You see what normal looks like before you type your own.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRates checked against the market in 2026.\u003c\/strong\u003e Every rate is a cell you edit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe calculators.\u003c\/strong\u003e Streaming royalties with Spotify's 1,000-stream floor built in, what an ad spend brought back and what it needs to break even, how many tickets the night has to sell, what a shirt makes once the shirt is paid for, and the royalties most people never register for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Route Test.\u003c\/strong\u003e The tour tested city by city before you book it: the audience each city actually has against what the show costs, with an honest read per room, green, amber or red.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Gig P\u0026amp;L.\u003c\/strong\u003e What one show paid, once everything is in. Its own tab, and you duplicate it per show. Every show row lights green or red by what the night netted.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Review.\u003c\/strong\u003e Whether the money came back at the end of it: the plan against what actually happened, and three questions to answer before the next one.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eThe whole money layer already sits inside The Artist, The Manager \u0026amp; Label and The Lot, so take this if you want the maths on its own.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells, then look up. The tabs open with sample numbers already in them, so you're never starting from a blank page.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat's not in it?\u003c\/strong\u003e\u003cbr\u003eThe plan. No campaign calendar, no content planner, no pitching. If you want the plan around the maths, The Artist runs the whole campaign.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. Every tool opens with sample numbers already in it, so you see what normal looks like before you type your own, and the notes explain why each rate is what it is.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a Google account?\u003c\/strong\u003e\u003cbr\u003eFor Google Sheets, yes, and a free one does it. If you'd rather use Excel or Numbers, download the folder from your downloads page and open the file there.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eI'm not in Australia. Does it work in my currency?\u003c\/strong\u003e\u003cbr\u003eYes. Every dollar figure is a cell you can change, so type in your own.\u003c\/p\u003e\n\u003cp\u003eI'm Caitlin :) In Cahoots is my marketing practice for festivals, venues, labels and independent artists, these files are that work written down so you can run it yourself, and the hover notes on every tab say what I'd say if we were on a call.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Default Title","offer_id":43876169482343,"sku":"INC-TOOL-CALC","price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/the-money-tools-cover-fyi-2026-10-07.png?v=1791321116"},{"product_id":"the-lot","title":"The Lot","description":"\u003cp\u003e\u003cstrong\u003ePutting out records and putting on shows, and tired of guessing which file you need?\u003c\/strong\u003e You run your own releases on Monday and someone else's room on Friday, so this is the one product that carries both, for less than buying the two big ones separately.\u003c\/p\u003e\n\u003ch3\u003eWhat you're buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas.\u003c\/strong\u003e Change one number and the rest answers back.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eA worked example, filled in end to end.\u003c\/strong\u003e You see how a real campaign runs before you touch a cell, so you never start from a blank page. Click through the \u003ca href=\"https:\/\/go.incahoots.fyi\/preview\/complete\"\u003eartist-side\u003c\/a\u003e or \u003ca href=\"https:\/\/go.incahoots.fyi\/preview\/venue\"\u003elive-side\u003c\/a\u003e example before you buy; they open view-only.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne purchase covers you and your team.\u003c\/strong\u003e Copy it per campaign and per artist.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\u003ch3\u003eThe only one that covers records and shows\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe artist and release-ops side.\u003c\/strong\u003e Everything in The Manager \u0026amp; Label, every tab.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe live side.\u003c\/strong\u003e The Venue, Festival and Touring files, with the booking pipeline, bar and capacity, ticket scaling, sponsors and tour routing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Music Maths included.\u003c\/strong\u003e Five calculators, yours in the lot rather than as an add-on.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe complete collection.\u003c\/strong\u003e The five files come twice, blank and ready to fill, and filled in end to end as a worked example, each with its two-minute companion; the Music Maths is working tabs only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe maths on the price\u003c\/h3\u003e\n\u003cp\u003eThe Manager \u0026amp; Label, the live set and the Music Maths bought separately add up to almost a fifth more than The Lot, whichever currency you're shopping in.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eWorth it if you put out records and put on shows. One side only and you're paying for files you'll never open: take \u003ca href=\"\/products\/the-manager-and-label\"\u003eThe Manager \u0026amp; Label\u003c\/a\u003e or \u003ca href=\"\/products\/the-venue-festival-and-tour\"\u003ethe live set\u003c\/a\u003e instead.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every file comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eAlready own one of the files?\u003c\/strong\u003e\u003cbr\u003eThen don't pay for it twice. Your downloads page credits what you already paid, so you only pay the difference.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a Google account?\u003c\/strong\u003e\u003cbr\u003eFor Google Sheets, yes, and a free one does it. If you'd rather use Excel or Numbers, download the folder from your downloads page and open the file there.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eI'm not in Australia. Does it work in my currency?\u003c\/strong\u003e\u003cbr\u003eYes. Every dollar figure is a cell you can change, and the market packs cover the US, UK, Canada, Europe, New Zealand and Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan my band or team share it?\u003c\/strong\u003e\u003cbr\u003eYes. One purchase covers you and your team, so copy it for each campaign and each artist.\u003c\/p\u003e\n\u003cp\u003eI'm Caitlin :) In Cahoots is my marketing practice for festivals, venues, labels and independent artists, these files are that work written down so you can run it yourself, and the hover notes on every tab say what I'd say if we were on a call.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Default Title","offer_id":43878859178087,"sku":"INC-BUNDLE-ALL","price":499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/the-lot-cover-fyi-2026-10-07.png?v=1791321140"},{"product_id":"the-venue-festival-and-tour","title":"The Venue, Festival \u0026 Tour","description":"\u003cp\u003e\u003cstrong\u003eRunning a room, a festival, or a van full of people?\u003c\/strong\u003e You can fill the room and still not be able to say what the night paid, which is the question this side of the industry lives and dies on.\u003c\/p\u003e\n\u003ch3\u003eWhat you're buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas.\u003c\/strong\u003e Change one number and the rest answers back.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eA worked example, filled in end to end.\u003c\/strong\u003e You see how a real campaign runs before you touch a cell, so you never start from a blank page. Click through the \u003ca href=\"https:\/\/go.incahoots.fyi\/preview\/venue\"\u003evenue\u003c\/a\u003e, \u003ca href=\"https:\/\/go.incahoots.fyi\/preview\/festival\"\u003efestival\u003c\/a\u003e or \u003ca href=\"https:\/\/go.incahoots.fyi\/preview\/touring\"\u003etouring\u003c\/a\u003e example before you buy; they open view-only.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne purchase covers you and your team.\u003c\/strong\u003e Copy it per campaign and per artist.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\u003ch3\u003eThe tabs that appear in no artist-side product\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBar \u0026amp; Capacity.\u003c\/strong\u003e What the room makes at the door and over the bar, at the capacities the room sells rather than the licensed number.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBooking Pipeline.\u003c\/strong\u003e Every enquiry and hold in one place, first email to confirmed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgramming Calendar.\u003c\/strong\u003e The season show by show, so you see the gaps before you book into them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTicket Scaling.\u003c\/strong\u003e Tiered pricing and release waves, with what each tier brings in once it sells through.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSponsor Tracker.\u003c\/strong\u003e Who you pitched, what they're worth, where each conversation sits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTour Routing.\u003c\/strong\u003e The run date by date, with drive times and what each show needs to clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eThree files, one for the room, one for the festival and one for the road, all on the same spine: One-Page Plan, Content Planner, Ad Budget, Fan Funnel, Calculators, Decision Guides, and a P\u0026amp;L written for that side of the work. Touring also carries the Grants pathway.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eIf you run a room, a festival or the road, this is the buy. Only one of the three today? You're not overbuying; the other two come with it for the day the second one arrives. If you also release your own music, The Lot has the artist files too.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFixed when found.\u003c\/strong\u003e Early on, the venue file quoted the artist's 70% door share where the venue's own 30% belongs; we caught it, rewrote the notes around it, and every buyer's link served the corrected file the same day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every file comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eI only run one venue. Why three files?\u003c\/strong\u003e\u003cbr\u003eBecause they're one purchase and the other two cost you nothing. Take the Venue file and ignore the rest until you need them.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a Google account?\u003c\/strong\u003e\u003cbr\u003eFor Google Sheets, yes, and a free one does it. If you'd rather use Excel or Numbers, download the folder from your downloads page and open the file there.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eI'm not in Australia. Does it work in my currency?\u003c\/strong\u003e\u003cbr\u003eYes. Every dollar figure is a cell you can change, and the market packs cover the US, UK, Canada, Europe, New Zealand and Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan my band or team share it?\u003c\/strong\u003e\u003cbr\u003eYes. One purchase covers you and your team, so copy it for each campaign and each artist.\u003c\/p\u003e\n\u003cp\u003eI'm Caitlin :) In Cahoots is my marketing practice for festivals, venues, labels and independent artists, these files are that work written down so you can run it yourself, and the hover notes on every tab say what I'd say if we were on a call.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Default Title","offer_id":43878859210855,"sku":"INC-BUNDLE-LIVE","price":299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/the-venue-festival-and-tour-cover-fyi-2026-10-07.png?v=1791321133"}],"url":"https:\/\/incahoots.fyi\/collections\/all.oembed","provider":"In Cahoots","version":"1.0","type":"link"}