{"product_id":"artist-marketing-workbook","title":"The Artist","description":"\u003cp\u003e\u003cstrong\u003ePutting your own records out, with nobody to hand the boring half to?\u003c\/strong\u003e You're the manager, the publicist and the ad buyer, and right now the whole operation lives in your head or across fifteen tabs, which works until the week it doesn't.\u003c\/p\u003e\n\u003ch3\u003eWhat you're buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas.\u003c\/strong\u003e Change one number and the rest answers back.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eA worked example, filled in end to end.\u003c\/strong\u003e You see how a real campaign runs before you touch a cell, so you never start from a blank page. \u003ca href=\"https:\/\/go.incahoots.fyi\/preview\/artist\"\u003eClick through it here\u003c\/a\u003e before you buy; it opens view-only.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne purchase covers you and your team.\u003c\/strong\u003e Copy it per campaign and per artist.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get, one file\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe One-Page Plan.\u003c\/strong\u003e Goal, timeline, audience and the campaign phases on a single page. Fill it in before you build a calendar or write a caption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Content Planner.\u003c\/strong\u003e Posts planned before the campaign starts, with the caption structures written out so you copy the shape and write the words.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Fan Funnel.\u003c\/strong\u003e Attention you rent from the feed, an audience you own, and the target for moving people from one to the other.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Gig P\u0026amp;L.\u003c\/strong\u003e What a show paid once the guarantee, the door split and the costs are in.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eThe planning and money spine: a One-Page Plan that sets the campaign, a 12-Month Planner, the Content Planner with A-B-C storylines, an Ad Budget with floors and a per-city calculator, the Calculators, a Pitch Tracker with lead times, the Gig P\u0026amp;L, the Grants pathway, a Fan Funnel, and Decision Guides that hand back a verdict once you feed them your numbers.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eYou'll want at least one release or show on the horizon to fill it in. Under about 500 monthly listeners with no warm list, the file says so and tells you where to put your effort instead: heavy on the Content Planner and the Pitch Tracker, light on paid ads. If you're releasing for other artists as well as your own, The Manager \u0026amp; Label is the one you want. If you're programming a room or routing a tour, that's the Venue, Festival \u0026amp; Tour set.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every file comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eI've not released anything yet. Too early?\u003c\/strong\u003e\u003cbr\u003eProbably, and you'd know by the second tab. Come back when a release or a show is booked; the file assumes something to point at.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a Google account?\u003c\/strong\u003e\u003cbr\u003eFor Google Sheets, yes, and a free one does it. If you'd rather use Excel or Numbers, download the folder from your downloads page and open the file there.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eI'm not in Australia. Does it work in my currency?\u003c\/strong\u003e\u003cbr\u003eYes. Every dollar figure is a cell you can change, and the market packs cover the US, UK, Canada, Europe, New Zealand and Australia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan my band or team share it?\u003c\/strong\u003e\u003cbr\u003eYes. One purchase covers you and your team, so copy it for each campaign and each artist.\u003c\/p\u003e\n\u003cp\u003eI'm Caitlin :) In Cahoots is my marketing practice for festivals, venues, labels and independent artists, these files are that work written down so you can run it yourself, and the hover notes on every tab say what I'd say if we were on a call.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Digital","offer_id":43869208871015,"sku":"INC-WB-ARTIST","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/artist-marketing-workbook-cover-fyi-2026-10-07.png?v=1791321122","url":"https:\/\/incahoots.fyi\/products\/artist-marketing-workbook","provider":"In Cahoots","version":"1.0","type":"link"}